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The artist donates his £25k prize award winnings to small music venues

The singer holding his trophy in his hometown
Sam Fender won the Mercury Prize last month in the North East

The artist has given the complete sum of his £25,000 Mercury Prize prize money to the trust for venues, which operates to preserve the UK's grassroots concert spaces.

The star was presented with the prize on October 16 as his third album the album was named the top album of the last 12 months.

The musician has opted to donate the funds to the Music Venues Trust, in acknowledgment of the essential function grassroots venues played in his beginning days.

"I wouldn't be doing my current career if it wasn't for all the shows I played around the area, and elsewhere, when I was beginning," remarked Sam Fender. "These locations are iconic, but they are facing challenges."

Since the start of 2023, at least 150 of these locations have permanently closed – about 16 percent of the whole industry in the UK.

Over the past year, top acts including the band Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all supported the MVT in its efforts to help venues survive, by adding a minor surcharge to their ticket costs, which supports local stages.

Sam Fender also took part, raising over £100k on his live tour to support thirty-eight small stages across Britain.

These funds assisted locations that were confronting potential shutdown due to challenges arising from water damage, fire incidents and personal losses, as well as permit problems, legal disputes and sound issues.

Other venues were granted monetary aid in upgrading infrastructure and technical equipment that directly benefitted artists and audiences.

"The concept that funds from shows in major spaces backs the local stages, where it all starts for artists like me, is just logical," Fender has stated.

The band Pulp in concert
The group are one of the many acts who contributed their Mercury Prize winnings to good causes

The musician is far from the only musician to give his Mercury Prize funds to worthy causes.

When the band earned the award in the mid-90s for their album Different Class, frontman Cocker announced that the act would donate their winnings to the non-profit War Child.

In 2002, rapper and singer Ms Dynamite divided her bounty across several charities, such as the NSPCC and a Sickle Cell charity.

"Additionally, I gave a thousand pounds to Highgate Newtown, to their gymnastics class, because I did gymnastics when I was a child and they needed new equipment," she told outlets.

Two years ago, they contributed their winnings to the community center that developed their act, in addition to other independent music bodies.

And 1994 winners M People gave their prize to a charity for MS after a close contact was found to have the illness.

"The victory was sufficient," remarked vocalist Heather Small. "The cash was the cherry on top but we didn't need the extra, because we had the cake. So our victory touched the lives of others."

Last week, the trust announced it had rescued two grassroots venues in that region, by transferring them to community ownership.

The first in Southampton and The Croft in Bristol were acquired under the Own Our Venues scheme, which is supported by Arts Council England and music fans who purchase "ownership units" in the buildings.

By

Shannon Reeves

A digital strategist with over a decade of experience helping UK businesses thrive online through data-driven marketing campaigns.

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